More people are investing in cultural pursuits and activities like books, movies and art performances, a recent survey showed.

The country's overall cultural consumption increased year-on-year, according to a study on the development of China's cultural industry in 2014, conducted by Renmin University of China and the Ministry of Culture.

Beijing, Jiangsu and Zhejiang province took the top three spots for the overall development of their cultural industries. Guangdong, Jiangsu and Shandong provinces were the strongest in terms of productivity in the sector, the survey showed.