The Beijing Commission of Tourism Development plans to further develop high-end tourism packages related to traditional Chinese medicine, sports events, festivals, cultural performances and museums.

"High-end tourism in Beijing will be more colorful, and the customized tourism market has huge potential. Beijing has rich cultural tourism resources, and we should promote it well," says Wang Yue, deputy director of the commission, at the 2014 Winter Promotion of the Beijing High-end Tourism and Meetings Industry Alliance on Thursday at the China National Convention Center.

Beijing hosts more than 300 sports events of different sizes such as league matches and individual events. Some, like the Beijing Marathon, attract global attention.