Cross-border e-commerce platforms are getting better positioned to identify needs and match Chinese exporters with foreign customers, industry experts said.

John Lin, vice-president of eBay Inc, said his firm empowers Chinese enterprises to sell more effectively and efficiently around the world by providing global marketplaces and payment platforms used by millions of consumers.

"To better promote cross-border trade in China, eBay China has established a team that provides cross-border trade certification, business consulting, online and offline training, logistics solutions and other services," he told China Daily.