In this digital age, with e-books becoming increasingly popular, one Beijing bricks-and-mortar bookstore has turned a new page to lure readers.

The Sanlian Bookstore has also proved that it can lure a reader to travel across Beijing and keep her reading throughout the night.

This was the experience of Zhuang Xing, a 23-year-old independent filmmaker, who took the last bus from Songzhuang and traveled 30 km to attend what she described as a "must-go-to" overnight event at the store.