Achieving a breakthrough in the export of Chinese culture has been a hot discussion among experts and performing arts companies. For Wu Jiatong, following the Netherlands' lead might be a way out.

That success is thanks to local firms that invest big money to help artists get more opportunities to be seen worldwide, he said.

"To get worldwide attention, it is important to have not only the famous, established artists and troupes, but also the young talents, who are pioneering and avant-garde," Wu said.