ZTE shoots for global markets
By Michael Barris in New York | China Daily | Updated: 2013-10-10 07:21
Firm signs corporate sponsorship deal with NBA's Houston Rockets
It all began with Yao Ming.
The Houston Rockets aggressively began marketing the National Basketball Association club to Asian fans living both in the United States and overseas in 2002, with the signing of the 229-centimeter Chinese center who would go on to become an eight-time NBA All-Star.
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