A 3-D Chinese animated film produced to Hollywood standards was released on Friday nationwide, aiming to grab more than 100 million yuan ($16.3 million) in box office revenue, a level that only one domestic animated feature reached last year.

"We spent three years to produce it, which is much longer than the average in China, because we were determined from the very beginning to create an original animated film brand of our own rather than simply making money fast from it," said Leo Li, director of the film and president of the production company behind the project - Zhejiang Versatile Media Co Ltd.

As the sole investor in the film, titled Bonta, the Hangzhou-based private media and technology company spent 50 million yuan in the production process, with similar resources devoted to a national marketing campaign.