When famous Chinese singer Song Zuying performed in Vienna in 2003 wearing traditional Miao costume, it was the first time for many Westerners to ever experience the unique charms of the ethnic group.

Ten years later, a series of musicals staged in the Qiandongnan Miao and Dong autonomous prefecture of Southwest China's Guizhou province is once again drawing growing attention to the local customs and diverse cultures highlighted in the plays.

Among them is a drama called "Silver Show", which focuses on the silver culture of the Miao people and integrates elements of Qiandongnan's unique landscape, architecture and heritage, said director Xing Shimiao.