A national campaign promoting breastfeeding rooms in workplaces and public building was launched in Beijing on Thursday to help more babies benefit from "natural food".

The United Nations Children's Fund and the National Center for Women and Children's Health launched the "10m2 of Love" campaign as a prelude to celebrations of International Children's Day, which falls on Saturday.

The campaign organizers have established a web portal - unicef.cn/10m2 - where any organization can register breastfeeding rooms for employees or customers that adhere to international standards.