With Xi Jinping and Li Keqiang officially installed in office and a reshuffled State Council in place, the Xi-Li brand of governance is presenting itself.

Expounding the Chinese Dream at the National People's Congress on Sunday and extending it to incorporate individual citizens' dreams, Xi Jinping pledged to build a government that is clean, responsible, service-oriented, and which adheres to the rule of law.

Their brand of government came into sharper focus as Premier Li Keqiang delved deeper into the topic at his first news conference as chief of the Cabinet later on Sunday.