GE proudly kicked off its participation in the USA Pavilion and Future of the City Pavilion, which will go on for the six-month duration of the Expo in Shanghai.

The company's exhibits at the USA Pavilion and the Future of the City Pavilion showcase its innovations in renewable energy, water treatment, the smart grid, greener locomotives and eco-friendly aircraft engines, as well as its digital medical imaging and diagnostic solutions.

GE's participation in world Expos stretches back to when Thomas Edison, GE's founder took his telegraph to the World Expo in Philadelphia in 1876 and other inventions such as the power generator, gramophone and light bulb in subsequent Expos until 1893.

After 134 years, the spirit of innovation extends to Shanghai as GE participates in the Expo 2010.

GE joins the USA Pavilion as a Founding Partner, the highest level of sponsorship for the USA Pavilion, to exhibit its ecomagination and healthymagination solutions in the Sustainability and Health and Nutrition post show areas of the pavilion. The company is also providing lighting, electrical distribution, security and water solutions for the pavilion's building facilities to make it more environmentally friendly and safe for visitors and pavilion staff.

"We are proud to participate in the largest world Expo as a Founding Partner of the USA Pavilion," said Jeff Immelt, chairman and CEO of GE. "Our engagement with the Expo provides us with a tremendous opportunity to showcase for the world the healthcare and energy efficient innovative technologies our employees focus on everyday at GE.

The Expo is also an opportunity to discuss these key technologies while the United States and China work together to build effective cooperation on clean energy and sustainable economic growth."

"We are excited to be supporting the Expo's theme of "Better city, Better life" by showcasing GE's ecomagination and healthymagination solutions at the USA Pavilion. This demonstrates the perfect alignment of GE's business portfolio and technology strengths with China's development priorities to both the government and our customers," said Mark Norbom, president and CEO of GE China.

Embodying the "Rising to the Challenge" theme of the USA Pavilion, GE has developed an interactive wall where visitors have the chance to get up close with GE's solutions and learn the benefits of generating energy from wind, sun light and biogas, as well as purifying water and embarking on journeys powered by fuel-efficient greener locomotives and eco-friendly aircraft engines.

Included in the USA Pavilion exhibition is GE's "Visible You" 3D virtual scanner inspired by GE advanced medical imaging technology. The scanner displays a real-time 3D model of visitors' bodies and cycles through simulations of their muscular system, cardiovascular system and nervous system. "Visible You" is a project of healthymagination that is committed to bringing better health to more people.

In addition, GE China Technology Center also joined Zhangjiang Group to showcase digital diagnostic technology and remote diagnosis system, as well as an illustration on energy distribution in a smart grid system at the Future of the City Pavilion.

Shanghai is the hub of GE's China's operations, which is a critical element of the GE worldwide network. GE's "in China for China" strategy has helped GE establish its second home here.

The company is committed to putting considerable resources into developing eco-friendly and health-minded technologies in country for use in China and the rest of the world.

(China Daily 07/02/2010 page19)