During the previous decade, tourism in China has grown significantly, contributing not only to the international openness of the republic, but also to the economic development that the country has experienced.

It is, however, still the area around the East Coast, especially Beijing and Shanghai, that is very popular among international travelers.

Therefore, at the ongoing CITM conference in Kunming, Yunnan province, the other parts of China gave it their all to showcase possible cultural and ethnic experiences for tourists, as well as the beautiful scenic destinations and pearls of nature.