DJI's latest product Phantom 4, which can aviod obstacles and tracks objects, is unveiled in Shenzhen, March 5, 2016. [Photo provided to chinadaily.com.cn]

DJI Technology, the world's largest consumer drone maker in terms of market share, has unveiled its new product equipped with artificial intelligence to Chinese users on Saturday.

Phantom 4, which can avoid obstacles and track objects in operation, marked the company's further efforts to increase its global market share in the drone industry with smart technologies, said Qiao Yan, chief executive officer of DJI Studio.

Based in Shenzhen, Guangdong province, DJI currently accounts for 70 percent of the global drone market, according to the company.

"Phantom 4 is able to see, think and decide, in accordance with user's habits, flying like a smart genius," Qiao said.

The Phantom 4 was globally unveiled in New York on March 1. The company will later hold a show event in Seoul on Friday.

qiuquanlin@chinadaily.com.cn