A photo display of Chen Anni's staff on her Weibo account. [Photo/Sina Weibo]

When she shifted her career focus from producing comics to building a platform for all comics artists, her distribution platform stretched from Sina Weibo to other social media, like messaging app WeChat and the company's own mobile app Kuai Kan Man Hua, which attract not only readers but also authors.

"Our platforms support new comics artists," said Chen, "We have more than 150 authors now. A majority of them are in their 20s."

Increasing numbers of young comics artists are willing to share their productions on Chen's new media platforms to win reactions from readers and get help from Chen's editorial team, which is made up of comic authors. They often offer advice to contributing authors on improving their work, according to Chen.

Now, Chen has developed her social media platforms into an interactive one, a place where comics artists, readers and the editorial team share their ideas on comics, and aim to push the domestic comics industry forward.

"I think it is worthy and interesting, so I do it," Chen said, referring to her career. "It will promote China's comics industry by making it more valuable in a commercial sense."