The Expo 2010 organizer emphasized the protection of the intellectual property rights of Expo emblems during a press conference in Shanghai on November 20.
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 Scene of the press conference on the protection of Expo emblems' intellectual property rights. [en.expo2010]
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Since the regulation of the Expo emblem IPR protection went into effect in October, 2004, all levels of Administration for Industry & Commerce have spared no efforts to protect the IPR of Expo emblems, said Zhao Gang, deputy director of the Trademark Office with the state administration, which is in charge of trade mark and IPR protection in China.
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Expo sponsors, Expo licensed product businesses and ticket agencies have been using Expo emblems under the authorization of the Bureau, said Chen Xianjin, deputy director general of the Bureau of Shanghai World Expo Coordination.
The Bureau has set up an Expo emblems management office to deal with public application of the usage of Expo emblems, Chen added.
The Bureau has received 257 applications and registrations to use Expo emblems and cracked 163 IPR violations of Expo emblems with the help of industry & commerce authorities at various levels, he said.
Chen also said the violation mainly took place in advertisements, online activities, fake Expo licensed products and unauthorized sales of Expo 2010 tickets.
Chen Xuejun, deputy director of Shanghai Administration of Industry and Commerce, said that they have cracked down 84 cases violating Expo emblems and the Shanghai administration will keep its efforts to protect the IPR of Expo emblems.
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