Ningxia vows to cultivate influential brands
By Han Lei (Chinadaily.com.cn)
Updated: 2006-08-28 08:42 A slew of regional giants are
expected to emerge in the Ningxia Hui Autonomous Region as the regional
government is putting more efforts in building influential brand names,
officials said on Saturday.
The local government would provide favorable commercial environment, create
effective stimulation mechanism and promote public awareness in a bid to
cultivate the growth of its brands, said Liu Hui, Vice-Chairman of the
government of the Ningxia Hui Autonomous Region.
The big brand names would in return promote the competitive edge of the
region both at home and abroad and help the region to obtain a sustainable and
healthy development, Liu added during a ceremony to kick off the Yinchuan
activities of the "Brand Promotion Tour" sponsored by China's Commerce Ministry.
Jiang Zengwei, Vice Commerce Minister said that establishing home-grown
influential brand names are an inevitable part in the implementation of the
scientific development concept and in building an innovative country.
Jiang spoke highly of Ningxia regional government's efforts in fostering
regional brands and hoped it can continue their efforts in stepping up creation
and promotion of its brands, to cultivate a series of national and global
brands.
A team of Chinese commerce officials, volunteers and journalists from across
the country are in Yinchuan to take part in the event.
The delegation is scheduled to visit a number of famed companies, factories,
as well as shops or other commercial units.
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