Hunan to strengthen brand construction
By Du Xiaoli (chinadaily.com.cn)
Updated: 2006-07-29 09:26
The ongoing Brand Promotion tour initiated by the Ministry of Commerce has
raised upsurge in brand construction in the country recently. With strong base
in equipment manufacturing industry, Hunan will construct brands in the
following five aspects:
The first is to establish brand strategy and form regional characteristics.
The province will focus on cultivation of products with local characteristic
edge, new- and high-tech and self-owned intellectual property rights and brand
zone with local industrial characteristics.
The second is to build brands and make great efforts to become national
famous brands. Hunan will direct enterprises to conduct appraisal of brand
products and famous trademarks. The province aims at building 8 Chinese famous
brand products and 150 Hunan provincial famous brand products in 2006.
The third is to strengthen brand cultivation and accelerate brand
development. The province will accelerate brand cultivation of equipment
manufacturing industry and fitting products, flax textiles and prepared
traditional Chinese medicine.
The fourth is to strengthen drumbeating to promote brand recognition. Hunan
will organize activities to promote Hunan prominent enterprises with focus on
publicizing brand ideas and culture.
The fifth is to strengthen market supervision to protect brands rights.
Famous brands protection research will be conducted to guide enterprises to
raise protection awareness of national brands. Deep research will also be done
concerning anti-dumping, anti-subsidy, protection measures, intellectual
property rights protection and technical barrier in the World Trade Organization
framework.
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