Kanye West is "obsessed" with Kim Kardashian.

The rapper is rumoured to be dating the reality TV star and she is finding all his attention overwhelming, but very flattering.

A source told Hollywoodlife.com: "Kim really hasn't ever had a guy be so obsessed with her.

"She almost doesn't know how to handle how much Kanye likes her. She has never felt this loved and it makes her feel good."

Kim - who sensationally split from basketball player Kris Humphries after just 72 days of marriage last year - and Kanye are said to be going to great lengths to see each other as much as possible.

The source added: "Kim flies to New York all the time and Kanye is very rich so it's not hard for them to see each other.

"He flew her private to Paris for his fashion show last minute - he'll do anything for Kim."

Kanye, 34, has previously confessed he "fell in love" with Kim, 31, in a song, 'Way Too Cold', which debuted online two weeks ago.

In the track he raps: "I admit I fell in love with Kim / Around the same time she fell in love with him / Well that's cool baby girl / Do your thing."

It is also rumoured Kanye is to splash out ￡30,000 on a luxury holiday for them to the island of St Lucia.