Jessica Simpson is reportedly addicted to internet dating.

The 'Dukes of Hazzard' beauty - once married to Nick Lachey - is said to have been feeling so lonely after splitting with her latest flame John Mayer, she has started visiting online dating sites.

The beauty reportedly enjoyed the experience so much she is now spending much of her free time flirting virtually.

A source told Britain's More magazine: "After she split up with John she set up a MySpace page to meet new people. She did it in a fake name but got really into it. She's totally addicted. Whenever she's at home, she's on her laptop."

Jessica is said to be seduced by the freedom and anonymity internet dating provides.

The source added: "Jessica loves the idea she can use the internet to look for a man who's interested in her personality. She pretends to be this shy Texan girl."