日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Auto Global

Carmakers quit Paris Motor Show to go online

By Bloomberg (China Daily) Updated: 2016-09-19 10:18

Carmakers quit Paris Motor Show to go online

A Ford Focus is presented at the Paris Motor Show in Paris in October 2014. REMY DE LA MAUVINIERE/AP

Ford Motor Co and Rolls-Royce are among the companies skipping the Paris Motor Show, as the once-unmissable event succumbs to changes sweeping the industry. Instead of shelling out millions to woo consumers to crowded exhibition centers, carmakers are reaching out to buyers where they like to spend time - on Instagram, blogs and the beach.

"There used to be the feeling that you had to be at every motor show," said Andy Palmer, chief executive of cer of Aston Martin Lagonda Ltd, which is also snubbing the Paris event later this month. "But there are sometimes better ways of doing it than just always spending money on show after show after show."

Volvo Cars won't be in Paris either, as it scales back on car shows globally to market more directly to buyers. Most of BMW AG's top executives will be at a board meeting discussing electric-car strategy rather than trumpeting about the models available now. Volkswagen AG will rein in spending at the show, dispensing with its opulent Group Night gala event and a stand for its Lamborghini supercar unit.

Participating at a car exhibition can cost millions of dollars as brands try to outdo one another. Audi spent more than 10 million euros ($11.2 million) to erect a temporary pavilion, complete with indoor track, at the 2011 show in Frankfurt, which alternates with Paris as the industry's annual marquis event in Europe. Celebrities such as Justin Timberlake are often hired to appear at car-show events and stands typically feature an array of freebies for visitors.

Porto Cervo's beach

The massive exhibitions, which rose to prominence when the car was the ultimate symbol of individual freedom and success, are losing out as manufacturers increasingly find that leggy models and loud music aren't the best way to sell cars. While the costs of the elaborate stands are a factor, changing consumer behavior and the evolution of cars into computers on wheels are prompting automobile marketers to hunt elsewhere.

Ford said it's "taking a new approach to marketing in France," inviting consumers to one-day test drives across the country this summer instead of exhibiting at the Paris show. Europe's thirdbiggest car brand is boosting investments in such "experiential marketing" by 50 percent this year and is also spending more time at technology-focused events, such as Paris's Le Web conference on digital innovation.

Rolls-Royce this summer treated fans to cocktail parties, test drives and fashion viewings at the beach in the ritzy Porto Cervo bay in Sardinia, Italy. Some events were tailored for bloggers and Instagramers who then shared photos, videos and opinions online.

Mitsubishi Motors Corp, which will be at Paris, is also trying to appeal to buyers not motivated by sitting in a stationary car at a crowded stand. The Japanese carmaker developed a website that lets users take a virtual night-time test drive of the new Mirage G4 sedan on their smartphones.

Lamborghini snub

To be sure, car shows remain a top draw for car fans. Attendance at the 2016 Detroit exhibition, North America's biggest, totaled more than 815,000 people, the highest since 2003. Frankfurt reported a rise in 2015 ticket sales compared to the previous event, and the Paris show in 2014 attracted 1.25 million visitors, making it the industry's most popular showcase. This year's edition will attract the likes of Mercedes-Benz, Ferrari and Jaguar. But foot traf c at stands doesn't necessarily translate into sales.

"We are revising our strategy" concerning auto-show attendance, a Lamborghini spokesman said by e-mail. "The world is continuously changing," and the supercar maker "intends to anticipate these changes".

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: jizz一区二区 | 一区二区三区四区视频 | 精品久久久久久久久久久国产字幕 | 97中文字幕在线观看 | 一区三区在线观看 | 一区二区日韩精品 | 鲁大师2在线观看免费播放高清 | 一级片视频网站 | 欧美bbbbxxxx| 日本精品影院 | 免费v片在线观看 | 91av视频在线| 欧美日韩精品在线视频 | 日韩在线观看第一页 | 国产日本一区 | www.久久久久久 | 成人性色生活片 | 男人天堂视频在线观看 | av色综合 | 欧美日日 | 久久综合久久久 | 久久久精品影院 | www黄色在线观看 | 欧洲一级视频 | 天天操比| 四虎最新网址在线观看 | 男女公园野战活春 | 国产一二区在线观看 | 久久精品三级 | 三年中国中文观看免费播放 | 亚洲天堂中文字幕在线观看 | 国产极品少妇 | 国产麻豆免费视频 | 亚洲欧美日韩天堂 | 日韩一级二级三级 | 国产精品一二区 | 亚洲激情文学 | 欧美成人精品一区二区三区在线看 | 欧美 日韩 国产 在线观看 | 午夜精品影视 | 一级片视频在线观看 |