日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Auto China

BMW quickens pace of localization strategy in China

By Gong Zhengzheng (China Daily) Updated: 2016-03-07 09:49

BMW quickens pace of localization strategy in China

BMW launches its 730Li limousine in China last week at a retail price of 898,000 yuan to 1,028,000 yuan. [Photo provided to China Daily]

German premium carmaker BMW Group is speeding up its localization plans to further boost sales in China, its biggest single market in the world.

BMW China President and CEO Olaf Kastner said the localization plans will center on two major areas-production and talent.

"BMW remains fully committed to China, the most important marketplace, in our opinion. We will enhance our localization strategy, from fostering local talent to local production, all centered on the approach of 'In China, by Chinese and for China'," Kastner said last week at the launch of the new BMW 730Li limousines in the tropical city of Sanya.

He said the company will bring two new models into production in China in the first half of this year.

The two locally made models-the 2 Series Active Tourer and the all-new X1 SUV-are among more than 10 new products that BMW has planned for the Chinese market this year.

"This will enhance the diversity of our product matrix and showcase the versatility of our brand, which blends outstanding driving pleasure with the joy of being sustainable and responsible for future generations," Kastner said.

BMW runs a joint venture with Brilliance China in the northeastern city of Shenyang, Liaoning province. The venture, BMW Brilliance, has two plants producing 5 Series and 3 Series sedans as well as the current-generation X1. In January, the venture opened a plant to manufacture engines, BMW's sole engine factory outside Europe.

Bold appointments

BMW China recently announced that Michael Liu, vice-president of the joint venture, will be promoted to president of BMW China Automotive Trading Ltd on April 1, which is seen as the boldest move by a global carmaker in China because Liu is a 39-year-old Chinese citizen.

Last week, BMW China and BMW Brilliance also revealed a series of internal personnel rotations, effective Apr 1, to install three young Chinese executives and a foreigner.

"We will further align our strategy to the new market conditions and changing customer behaviors, optimize business models … and confidently explore new ways to reach and serve the new generation of customers who are born digital," Kastner said.

"In this context, we will continue our talent localization strategy, expand their experiences and put more local talent in important positions to drive our business forward."

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产精品短视频 | 自拍偷拍色图 | 台湾佬中文字幕 | 丁香六月av | 五月婷婷综合在线观看 | 天堂资源| 四虎影视永久在线 | 91免费网址| 国产一级久久 | 国产毛片视频 | 中国黄色一级视频 | sihu在线| 日本三日本三级少妇三级66 | 成人蜜桃网 | 国产婷婷一区二区 | 欧美片在线观看 | 成人免费一级片 | 日韩有码av | 女人av在线 | 欧美妞干网| 中文字幕黄色片 | 又色又爽 | 国产精品激情 | 日韩国产第一页 | 五月天三级 | 精品一区二区三区国产 | 三级精品视频 | 99r精品| 欧美精品一区二区在线观看 | 91精品国产成人www | 99在线精品视频免费观看20 | 久久久久中文字幕亚洲精品 | 黄色在线免费观看 | 精品亚洲精品 | 1区2区3区视频 | 超碰免费人人 | 欧美影院一区二区 | 欧美大片www | av黄在线| 精品欧美激情精品一区 | 成年人精品 |