日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Motoring Opinion

Is the market resilient enough to withstand the challenges ahead?

By ZHU BIN (China Daily) Updated: 2015-05-11 13:55

In March, China's light vehicle market showed signs of slowing down, with sales of locally-made models growing by 5.7 percent year-on-year versus the 6.1 percent seen in the first two months of this year.

In the first quarter as a whole, sales of locally-made light vehicles amounted to 5.97 million units, an increase of 6 percent on last year.

Having been subjected to the negative impacts of the economic slowdown and the stricter emissions regulations, China's light commercial vehicle sector has remained subdued since the middle of last year.

The late timing of the Spring Festival holiday this year acted as a further drag, with year-on-year sales of light commercial vehicles dropping by 16.2 percent in March, bringing the year-on-year sales in the sector down by an overall 16 percent in the opening quarter.

In marked contrast, the passenger vehicle sector has shown remarkable resilience so far this year.

With the seasonally adjusted annual rate stabilizing at 21.1 million units in each of the opening months of 2015, year-on-year sales of locally-made models achieved double-digit growth of 12.3 percent in March and 11.6 percent for the first quarter as a whole.

The critical question is whether this will remain the case going forward.

Since the fourth quarter of last year, China's automotive dealers have protested openly about bloated inventory levels-the number of unsold cars on their books-as evidenced by the dealer-level inventory index published on a regular basis by the China Automobile Dealers Association.

Levels surged from 1.42 months in September 2014 to 1.83 months in November of last year, and there have been few signs of any improvement since then; the index stood at 1.77 months at the end of March, indicating an increase of 28 percent on the 1.38 months seen in the same period of last year.

The resilient growth in wholesales apparent since the fourth quarter of 2014 may, in part, have resulted from the amassed stock; however, in light of the greater financial burden that inevitably results from such high inventories, the situation is far from sustainable.

While discounts at dealerships have been increasingly commonplace over the last few months, more recently a number of prominent original equipment manufacturers, or OEMs, have started implementing incentives, too.

On April 6, Shanghai Volkswagen, a market leader in China's passenger vehicle market, announced a reduction of 10,000 yuan ($1,639) in the Manufacturer's Suggested Retail Price, or MSRP, for the Polo and the Touran.

Within as little as a week, other key OEMs followed suit with Changan Ford and Beijing Hyundai, amongst others, mirroring VW's move by introducing various incentives to boost retail sales, leaving little doubt as to the extent of the pressure being exerted by the stagnating growth.

An ailing market is usually characterized by a period of slashed prices, followed by adjustments to OEMs' sales targets.

Ordinarily, we would not expect to see these corrections for a few months. However, one such case came to light only a matter of days ago.

BMW China, which had offered as much as 5.1 billion yuan to its dealerships as compensation for high inventories at the end of last year, announced that it was to lower the sales targets set for its dealers in the second quarter by 15 percent, pointing to the fact that the headwind is also affecting the upper end of the market, which typically enjoys a stronger sales momentum than the mass market.

In terms of the economy, both GDP growth and nominal investment growth in the first quarter slowed considerably to 7 percent and 13.5 percent, respectively, suggesting future downward risks, in particular for the light commercial vehicle sector.

As a counterpoint, consumption grew, albeit only by 10.2 percent year-on-year, versus the 12.2 year-on-year achieved in the same period of last year, adding to our concerns over the gloomy outlook for sales of passenger vehicles.

In light of these warning signs, we believe that the market slowdown, particularly in the passenger vehicle sector, is far from over.

If the sector is to show further double-digit growth in the second quarter, it will have to tackle the serious challenges that lie ahead.

The author is the China forecasting manager of LMC Automotive. bzhu@lmc-auto.com

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 久久精品成人一区二区三区蜜臀 | 亚洲欧美在线看 | 美女十八毛片 | 午夜影院 | 亚洲女人天堂av | 亚洲精品国产91 | 性开放视频 | 欧美黄色免费看 | 国产精品一区二区三区久久 | 亚洲精品国产一区二区 | 国产真实乱在线更新 | 国产精品手机视频 | 欧美一区二区三区免费看 | 成人在线视频一区 | 一区二区三区久久 | 日韩av影片 | 成人亚洲视频 | 午夜影院体验区 | 国产免费视频一区二区三区 | 日本五十熟hd丰满 | 免费看91视频 | 久热只有精品 | 国产精品福利小视频 | 人人爽人人香蕉 | 中文字幕免费在线播放 | 午夜视频黄色 | 欧美黄色免费观看 | 影音先锋黄色网址 | xxxxx日本 | 日本国产在线观看 | 最新天堂av | 午夜视频在线观看一区 | 久久影视中文字幕 | 五月激情网站 | 欧美综合视频在线 | 日韩video| 偷拍亚洲综合 | 在线看片网站 | 欧美精品网址 | 久久久国产一区二区三区 | 嫩草一区 |