As Chinese people's consumption trends have changed from the procurement of basic needs to finding reliable brand names, quality service and memorable experiences, these new habits bring investment opportunities. Internet startup service provider 36Kr highlighted the top 10 investors in this area.

The full list features 45 candidates and is based on such factors as investment performance and participation level in projects.

The top 10 investors are as follows:

Feng Weidong

Feng Weidong, partner and chief investment officer at Tiantu Capital, gave a speech at a forum in Fuzhou, East China's Fujian province, on June 19, 2016. [Photo/IC]