"The acquisition of Marques del Atrio is part of Changyu's globalization strategy. The company will probably continue with other acquisitions in the future," said Zhang Yuguang, a senior analyst at Ping An Securities.

Changyu's interim results showed that its sales revenue rose 22.8 percent year-on-year to reach 2.83 billion yuan ($443.8 million) in the first six months of this year.

According to the Hurun Most Valuable Chinese Brands 2015 list, Changyu remains the most valuable privately owned wine brand in China, with market value of about 6 billion yuan.