"I asked myself: Should I look for someone with an online games industry background, or someone with a movie market background? I know the IT industry well, and I can tell you programmers don't usually look to explore opportunities in new markets."

What Ren liked about Peng was his experience of having had a previous failure with an Internet venture. Also, that he had thought it would be a mistake to stretch its value chain too far and that he had wanted the lightweight company not just to focus on one operation.

"You don't hear that kind of thing from someone who does not have ambition."

Ren said he would not have been impressed if Peng had just wanted to run a mobile ticket-booking service. "There are already people doing that," Ren said.

"And it is not as easy to get paid as one may think," Peng said.

When Ren was convinced he was dealing with an entrepreneur with a flexible and quick-to-learn mindset, the deal was signed in September.

Will Crazy Movies develop as he wants? Will Peng remain true to his original idea?

Peng is hoping that by the end of the year the company will roll out more games and sign up more movie companies.

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