日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Companies

French sports firm eyes bigger field in China

By Xu Jingxi in Guangzhou (chinadaily.com.cn) Updated: 2014-09-19 18:20

Decathlon, France's No 1 sports retailer, best known for its low-price strategy is looking to expand its influence in China despite rising labor costs in the country, vice-president of Decathlon China told China Daily on Thrusday.

The French sports goods chain is looking to increase its presence in China to at least 150 stores by 2015 and 500 stores by 2018, said Jean-Francois Mace, vice-president of Decathlon China and director of its South China business.

"China is a huge market and a growing population of people are getting richer. We can see a bigger middle class. When people get richer, they take more care about their health. Health means sports so the sports market is growing in China,"Mace told China Daily.

However, Mace said that Decathlon is not only targeting middle class.

"From the beginning, we don't want to sell only to rich people; we want everybody to be able to practice sports,"said Mace. "Our strategy is to decrease the prices. We can afford it by selling more pieces."

According to Mace, 48 percent of Decathlon's global production is made in China, but he emphasized that he is "not worried"about the rising labor costs.

"The labor cost is rising, but at the same time people have higher salary which means they have more money to do sports,"he said. "Decathlon values long-term partnerships with our Chinese suppliers. Maybe we will have less but bigger partners.”

Mace said that Decathlon will stick to its low-pricing policy, something that he says he believes is the French sports brand's "weapon"for the second and third-tier cities and even fourth and fith-tier cities.

"Besides first-tier cities, we are opening stores in second-and third-tier and even four-and five-tier cities. We keep decreasing our prices and it is our reply for the market in four-and five-tier cities. I believe it is the right ‘weapon' to enter these cities,"he said.

Founded in 1976, Decathlon opened its first store on the Chinese mainland in Shanghai in 2003. From there, it expanded into the country's other regions.

As the director of Decathlon's South China business, Mace revealed that the retailer is going to open its first store in Jiangmen, Guangdong province, very soon and its first store in Huizhou, Guangdong, in 2016.

Decathlon's expansion in China brings along with it a recruitment drive. Mace says the company is going to recruit 6,000 new employees for retail positions by 2018.

Mace says Decathlon is the third biggest sports retailer in China.

Decathlon, along with EDF, France's No 1 electricity supplier, and Valeo, France's No 1 automotive equipment manufacturer, partnered with the French Chamber of Commerce and Industry in China and the French Embassy in China in hosting a French talent competition geared towards Chinese students earlier this year.

The competition aimed at bridging Chinese college grads with various French businesses associated with the French Chamber of Commerce and Industry in China.

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 国产精品色网 | 国产精品一级 | 亚洲经典在线观看 | 国产三级精品三级在线观看 | 日韩小视频在线 | 四虎视频国产精品免费 | 国产欧美亚洲一区 | 欧美激情一区二区三区四区 | 爱看av在线 | 中文日韩在线观看 | 日韩欧美偷拍 | 成人高清在线视频 | 欧美一级不卡 | www.日日日 | 麻豆久久久久久久 | 国产美女www爽爽爽 日韩专区一区 | 国产福利精品视频 | 成人av一区二区三区在线观看 | 国产成人精品在线播放 | 老司机午夜影院 | 狠狠干超碰 | 日本www色 | 亚洲欧美综合在线观看 | 久久99精品久久久久久 | www日韩精品 | 国产www网站| 特黄免费 | 人人草在线观看 | 超碰v | 性生活短视频 | 亚洲欧美日韩偷拍 | 美女av片 | 夜夜操天天爽 | 久久久久久91香蕉国产 | 久久免费国产视频 | 欧美成人激情在线 | 都市激情中文字幕 | 深爱激情综合网 | 三年中文免费观看大全动漫 | 午夜视频| 亚洲拍拍拍 |