日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Companies

Continental sets sights on replacement market

By Li Fangfang (China Daily) Updated: 2014-08-25 07:17

"We will add about 12 more this year and expect similar growth in the next few years to cover all major cities," Dhillon said.

Dhillon said the company was also heading into the original equipment manufacturer - or OEM - segment.

"From 2015 to 2017, you will see a lot of new cars with Continental tires, from global partners General Motors, Mercedes-Benz and BMW, as well as Chinese brand Qoros," he said. "We are also bidding on some local business with homegrown bran

Continental plans to double the annual capacity of its Hefei plant from 4 million to 8 million tires in the coming years to meet market demand.

"We are now working on a strategy to balance our business in China from more than 90 percent in replacement currently to a healthy ratio of 60 to 40 between replacement and the OEM business," said Dhillon.

Youth focus

"Young Chinese, the major market for Continental's replacement tires, pay more attention to performance, safety and quality than their parents and their consumer habits are different," Dhillon said.

He said the younger generation shops online and pays attention to comments from previous buyers.

"We got some key opinion leaders and consumers to test our tires and share information about their experiences," he said. "It really helped."

As one of the official sponsors for the 2014 FIFA World Cup, Continental took the opportunity to launch a marketing campaign during the summer to further promote the brand and engage with the young audience.

Along with a series of football-themed activities, Continental also rolled out a limited edition FIFA tire - the ContiMaxContact MC5 - to ignite passion among football fans in China. Dhillon said demand for the tire, which featured a football and the 2014 FIFA trophy, far outstripped supply.

"We saw great enthusiasm among Chinese football fans and the marketing campaign was a milestone in our local strategy," he said. "China is one of the most important markets for us and we are keen to continue our global success here to further strengthen the emotional bond between our brand and Chinese consumers."

The company has sponsored international and regional football tournaments for the last 18 years and acquired a rights package from the 2015 AFC Asian Cup to be the first tire manufacturer to sponsor a top Asian football event.

Continental sets sights on replacement market

Continental sets sights on replacement market

Taking the right steps for a transparent auto market   Probes prompt call for urgent changes to auto sales rules

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 少妇久久久久 | 日韩欧美在线一区二区三区 | 波多野结衣久久精品 | 色一区二区 | 永久免费看片视频教学 | 国产不卡网 | 国产精品12区| 青青草伊人网 | 毛片视频免费 | 特级特黄aaaa免费看 | 青娱乐精品| 久久成年视频 | 王语嫣跪趴高撅翘臀含白浆 | 国产又粗又长又黄视频 | 国产亚洲精品久久久久动 | 激情网五月天 | 特级西西444www高清大视频 | 欧美成人一区二区三区片免费 | 啊v视频在线观看 | 91av视频在线观看 | aaaaaaa毛片| 男人天堂一区 | 欧美大片免费看 | 久久精品久久久久久久 | 日韩欧美在线播放 | 六月久久 | 一区二区在线视频观看 | 日韩激情一区二区 | 91麻豆精品在线观看 | 日韩网站免费 | 欧美日韩一级大片 | 成人小视频在线播放 | 成人黄色一级片 | 欧美国产三级 | 私人毛片 | 91亚洲国产精品 | 亚洲成人av免费 | www.色婷婷 | 四虎av在线播放 | 精品视频专区 | 一区二区不卡视频在线观看 |