日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Companies

Dining chain should not duck overseas move

By Mike Bastin (China Daily) Updated: 2014-03-20 07:28

Dining chain should not duck overseas move

Roast duck being served at a branch of China Quanjude (Group) Co Ltd. The name's association with China's emperors has created an extremely powerful set of emotional brand values, such as prestige, exclusivity and success. Zhang Xu / Xinhua

Unfortunately it was with no great surprise that a drop of nearly 30 percent in net profit year-on-year for 2013 was reported recently for Quanjude, one of China's leading brands in the catering sector.

Dining chain should not duck overseas move

Catering chain's profit drops 27.62% in 2013

Dining chain should not duck overseas move

Beijing eateries offer Spring Festival packages

This is in spite of the fact the company, with its chain of ultra-high-class duck restaurants, remains one of the most revered and respected Chinese brands, an integral part of Chinese food culture and history, steeped in nostalgia.

First established in 1864, during the Qing Dynasty, Quanjude enjoys an almost unrivaled status among the Chinese public with its heritage of roast duck preparation, using open ovens and non-smoky hardwood fuel that contributes to a subtle fruity flavor and a golden crispiness to the skin.

Crucially, it is not just the unique flavor that distinguishes the Quanjude brand but the association with China's imperial families that has infused it with an almost insurmountable and emotional competitive advantage.

As a result, the Quanjude brand represents far more than a wonderfully aromatic culinary experience and even more than a fantastic family fun and friendship experience. Quanjude's association with China's emperors has created an extremely powerful set of emotional brand values such as prestige, exclusivity and, above, all success.

In short, Quanjude is the Rolls-Royce of the Chinese catering world.

And yet this recent downturn in profits appears to be the result, at least partly, of the Chinese government's anti-extravagance campaign. It also appears that management of the Quanjude brand has reacted to this campaign with a series of initiatives designed to make it more affordable to the general Chinese public.

But this anti-extravagance campaign also comes at a time when luxury-brand consumption in China continues in an ever-upward spiral. Indeed, it was Rolls-Royce Holdings Plc itself that announced in 2013 China had become the single biggest market for its cars, so long the epitome of extravagance and status.

Far from building the Quanjude brand, recent initiatives, which include reducing the overall cost of a meal with lower priced items, have severely diluted the brand and created considerable confusion in the market.

Dining chain should not duck overseas move
Dining chain should not duck overseas move

Eatery giant Goubuli set to purchase US cafe chain

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 亚州av在线播放 | 国产精品久免费的黄网站 | 91麻豆精品视频 | 国产中文字幕在线视频 | 五月天堂网 | 五十路毛片 | 成人一区二区三区四区 | 秋霞不卡 | 免费欧美视频 | a视频在线观看免费 | 色婷综合| 亚洲视频精品 | 91久久精品视频 | 四虎网站最新网址 | 懂色av一区二区三区 | 成人一区二区三区四区 | 91精品国产高清一区二区三蜜臀 | 亚洲综合视频网 | 成人久久久精品乱码一区二区三区 | 超碰青娱乐 | 国产色网站 | 超碰人操 | 欧美a网站 | 国产激情啪啪 | av网站播放| 欧美日韩高清在线观看 | 日韩福利在线 | 成年人爱爱视频 | 91视频在线观看网站 | 成年人午夜 | 亚洲欧洲日韩av | 欧美日韩一区二区在线观看 | 日韩国产在线播放 | 中国成人毛片 | aaa一区二区 | 四虎影视在线免费观看 | 午夜在线视频 | 免费日韩一区二区 | 人人插人人爽 | 国产三级网站 | 亚洲另类天堂 |