日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Industries

Grape expectations in China

By Todd Balazovic (China Daily) Updated: 2014-03-17 07:23

Grape expectations in China

China' first wine cellar opens in Changli county
 

Grape expectations in China

From vineyards of Bordeaux to Chinese cellars 

Shrinking demand for premium wines has created an opportunity for Chinese drinkers to get access to quality foreign wines at low prices. Competing with low-priced and often less-sophisticated Chinese wines is an environment where taste, rather than packaging, is the primary selling point.

"Traditionally, people in China have looked to wine to give a sense of status. It's all about projecting this image," says Jim Boyce, author of Beijing-based wine blog, Grape Wall of China.

He says this has changed with government measures to deter lavish gifts.

"In the past decade, taste has been a minor reason for people buying wine in China.

"Now sellers have to find customers who actually want their wine because they like it. I think we're moving into an era when consumers have a lot more power.

"By bringing the drinkers forward it's creating a healthier market. It's creating a market where people will buy wine based on taste and value rather than price, a famous name or because the buyer has a big budget to spend."

The gradual move away from premium wines with a well-established name has opened doors for smaller foreign wine producers, who are willing to cater to changing Chinese tastes.

Despite sluggish sales for China's mid-level wines, Helene Le Ponty moved to Beijing from her small village in Bordeaux hoping to find a niche for her family's wines.

Opening Le Ponty Wine's first international office in Beijing in 2012, the fourth-generation owner of the 105-year-old Fronsac-based chateau says she wants to avoid traditional distribution channels to market directly to China's wine drinkers.

"When I first arrived here, everyone was telling me that there wouldn't be a market for my wine. They said you have to be either very cheap or very expensive," she says. "I thought to myself there is an interest in mid-level wines. People are just over-pricing them."

With low-end wines starting at 100 yuan and the higher-end going for up to 1,200 yuan, Le Ponty has so far found high demand for her wines. Last year she sold roughly 24,000 bottles in China, 33 percent of the 72,000 bottles Le Ponty Chateau produces every year.

Pushing to make her product more identifiable to Chinese drinkers, the chateau has translated the names of its wines on offer in China, transforming French names such as Grand Renouil, the name of the river near Le Ponty's vineyard, into Mandarin-friendly Ge Hua Lu, roughly translated as "a heavenly drink".

Le Ponty says for a small brand, targeting a specific city, rather than trying to go national immediately, has been the foundation of her success.

"The problem with China is that to be a national brand is almost impossible because of cost. Only a few brands can do it. To be a local brand, even in the city of Beijing with 20 million people, if you're a small winery you just cannot serve the city," she says. "This is such a large country and you only need a small slice of people to care about your brand to make it viable."

Grape expectations in China

Grape expectations in China

 

Previous Page 1 2 3 4 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 亚洲视频二| 极品久久久久久久 | 婷婷综合激情网 | 婷婷色伊人 | 大地资源第二页在线观看高清版 | 91在线精品一区二区三区 | 久久综合欧美 | 欧美成人精品在线 | 在线免费观看中文字幕 | 欧美国产精品一区二区 | 影音先锋三级 | 国产午夜久久久 | 97在线观看免费视频 | 色网在线看 | 这里只有精品在线观看 | 黄色avav| 久久久久久国产精品视频 | xxxxx国产| 久久精品福利视频 | 欧美久久久久久久久中文字幕 | 亚洲一区二区三区视频 | 日韩成人精品一区 | 国产精品美女一区二区三区 | 亚洲国内自拍 | 成人小视频免费在线观看 | 亚洲国产精品免费在线观看 | 日本欧美在线 | 男人av影院 | 国产在线第二页 | 青草精品 | 欧美日韩高清一区二区三区 | 另类色综合 | 日韩国产在线 | 欧美日韩在线免费视频 | 天堂中文在线资 | 超碰91人人| 日本一二三区在线观看 | 久久久免费看 | 精品久久精品 | 日韩欧美精品在线观看 | 卡一卡二av |