Services include products such as insurance, healthcare and tourism. A typical tourist on a trip during the holiday week at the beginning of October could have bought airline or train tickets and hotel rooms — all services.

About a week after Wang Jianlin's party in Qingdao, on Sept 29, the Shanghai free trade zone (FTZ) was officially launched in much more subdued fashion. In an area of 28 square kilometers, the government plans to allow for full convertibility of the yuan, freer flow of capital, and banks that qualify will be allowed to do offshore business.

Companies will be allowed to import goods directly into the zone before going through customs. In theory, both domestic and foreign companies will be allowed to invest in banks, shipping companies, entertainment services, schools, health and insurers that operate in the zone, even if there are more than 1,000 areas that still remain off-limits to investors. As in Qingdao, the FTZ could add to the services column.

More than signifying a continuous rebound in economic activity, increasing non-manufacturing activity underscores the government's efforts to change the structure of the country's economy.

For the time being, some parts of the service sector is yet to be fully open to non-State investors.

Foreign players that can invest with ease in most industrial sectors have a more difficult time investing in services such as banking, accounting or legal services. The new and much awaited Shanghai FTZ could mark the beginning of wider opening of the service sector to international competition, but there have been few details of what exactly the zone will do.

"The government is aware that they need to reform. They are losing capacity in the traditional industries," says Stuart Allsopp, head of Asia country risk and financial markets at Business Monitor International. The FTZ is a move in the right direction, he believes, even if details remain sketchy. For example, foreigners will be able to invest in things such as schools.

The current 12th Five-Year Plan (2011-2015) calls for services to contribute about 47 percent of GDP by the end of the period in 2015. That would represent a small gain of about 2 percent from current levels, but would cement services as the biggest single contributor to the country's GDP.

Zhao believes this target is very reachable. Within three to five years, he says, services could account for as much as 50 percent of the economy.

China's GDP in 2012 (at current rates) was $8.23 trillion. Services accounted for just under 45 percent of that, a little less than $3.7 trillion, according to official figures.

Measuring GDP can be a difficult thing, and determining what a service is and what a good is requires a myriad of small decisions. Allsopp prefers to look at private consumption, which accounts for about 30 percent of GDP, much less than the services tab.

"We think the private consumption data is probably more accurate," Allsopp says. "The service sector is quite underdeveloped. It's not that it is not growing but, relative to the broader economy, it is slowing."