日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

chinadaily.com.cn
left corner left corner
China Daily Website

Haier, Ping An, Snow Beer among fastest growing brands

Updated: 2012-10-30 15:09
By Li Woke ( chinadaily.com.cn)

Three Chinese brands stood out on a worldwide branding research result, which released last week in Beijing.

The three brands - Haier, Ping An and Snow Beer - have showed the success of fastest-growing brands, together with other 47 world successful brands, including Coca-Cola, Dove and Zara, said the Research.

The research was conducted by the Millward Brown and in Partnership with Jim Stengel, former P&G's Global Marketing Officer.

The ten-year study identified world's 50 fastest-growing brands out of over 50,000 brands worldwide. They found that identifying and building brand ideals is fundamental to the fact that these brands have four times as much returns as S&P 500 companies.

"I have always believed that great brands are built on improving the lives of the people they serve; I wanted to prove that maximum profit and high ideals aren't incompatible but, in fact, inseparable," said Stengel.

"(The study) will change the way the C-Suite thinks about achieving financial performance and will help usher in a new era of marketing," said Eileen Campbell, global CEO of Millward Brown about the value of this book.

In addition to Hair, Ping An, and Snow Beer, Jim Stengel believes there is still much that Chinese companies can do to build brands loved by the customers or even deemed by them as indispensible in their life.

According to the research, consumer goods brands such as Hair, COFCO and Internet-based brands like Baidu and Renren are taking the lead among Chinese companies in innovation and brand building.

At the same day, Jim Stengel introduced his book in Beijing – Grow, How Ideals Power Growth and Profit at the World's Greatest Companies (Grow) to discuss with marketing elite how to develop world class top brands.

As senior consultants for Chinese brands for years, Wang Xing (vice president of Millward Brown Customer Solutions) and Tan Beiping (R&D director of Millward Brown's Greater China Region), translators of the book, also expressed their views based on their insights and understandings in Chinese brands. They believe that brand ideals are the guarantee for sales growth and should be established as early as possible with a view to bettering people's life.

Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Millward Brown has 86 offices in 56 countries.

 
 
...
...
...
主站蜘蛛池模板: 黄色免费在线观看视频 | 一区视频在线播放 | 日本高清视频一区二区 | 四虎影院在线播放 | 欧美日韩乱国产 | 精品一区二区成人免费视频 | 国产午夜一级 | 欧美精品xxx | 亚洲成人一区二区三区 | 亚洲精品色图 | av片在线看 | 国产精品成人网 | 日韩欧美在线一区二区三区 | 日韩亚洲欧美中文字幕 | 国产激情四射 | 操老女人逼视频 | 日韩在线视频第一页 | 美国黑人一级大黄 | 伊人成综合 | 免费看黄网站在线观看 | 亚洲二区av| 精品中文字幕在线观看 | 日韩精品欧美精品 | 国产精品不卡在线观看 | www.日本色| 欧洲av在线 | 国产四区在线观看 | 亚洲一区三区 | 国产一卡二卡在线 | 天堂免费在线视频 | 999av| 国产黄色免费大片 | 久久大胆| 黄色片成年人 | 中文在线一区 | 欧美日韩三级视频 | 亚洲黄色在线看 | 99超碰在线观看 | 日本免费黄色大片 | 成年人黄网站 | 亚洲视频在线观看免费 |