日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

chinadaily.com.cn
left corner left corner
China Daily Website

French sports brand planning to triple Chinese stores by 2015

Updated: 2012-10-19 09:50
By Li Woke ( China Daily)

Decathlon, the French sports goods chain, is to triple its Chinese store numbers and make the country its third-largest global market.

French sports brand planning to triple Chinese stores by 2015

A Decathlon store in Shanghai. [Photo/China Daily]?

?

Bertrand Tison, vice-president of Decathlon China, said the firm is targeting 150 stores on the Chinese mainland by the end of 2015, with most being planned in second- or third-tier cities.

Founded in 1976 in France, Decathlon opened its first store on the Chinese mainland in 2003 and now has 46 outlets.

"Around a third of our China sales come from first-tier city stores, but in the future, smaller cities will be the drivers of our growth," added Tison.

Industry experts consider that Decathlon - which has more than 600 stores worldwide - has developed slowly in China mainly because it has found it hard to find suitably cheap sites for its large-store format.

Tison said China is now its fourth-largest market after France, Spain and Italy, but plans to move that to its third in the next five years.

Guo Hongchi, chief executive of xijie.com, a leading e-commerce portal for sports goods, said: "Around 90 percent of Decathlon items are self-branded. Many of its products are between a third and a quarter the price of international counterparts, but with almost the same quality.

That makes it very competitive in smaller Chinese cities.

Another outstanding strength is its focus on giving shoppers a lifestyle experience, rather than just a shop where they can spend their money, he said

Decathlon stores generally cover large areas of around 4,000 square meters. They have shop-front basketball courts, for instance, and other "experiences" include similar areas for badminton, soccer and ping-pong, where customers can play in-store for free.

Its largest Chinese store is in Beijing, covering an area of nearly 6,000 square meters.

Guo Zengli, president of China Shopping Center Development Association of Mall China, said he thinks the company has a good future in China, because of its "careful market research and high requirements on the location of stores".

He added: "Its planned 150 stores in China is not enough, as there's still a lot of room in lower-tier Chinese cities, which international sports brands have still to penetrate."

liwoke@chinadaily.com.cn

 
 
...
...
...
主站蜘蛛池模板: 欧美精品成人在线 | 在线日韩中文字幕 | 国产精品一区二区三区免费 | 精久久久| 丁香花五月婷婷 | 欧美综合一区二区三区 | 中文字幕一区在线 | 欧美黄色a| 午夜久久久久久 | 韩国视频一区二区 | 国产传媒一区 | 韩国美女毛片 | 日本成人福利视频 | 免费一级黄色大片 | 天堂国产在线 | 国产性生活网站 | 亚洲一区在线免费 | 成人亚洲在线 | 久久国产精品波多野结衣 | 在线毛片网站 | 天天看天天射 | 国产一区二区不卡视频 | 日日操天天操 | 在线看一区二区 | 国产精品色婷婷 | 91精品国产欧美一区二区 | 激情小视频在线观看 | 大地资源高清在线视频 | 亚洲做受高潮无遮挡 | 国产日韩中文字幕 | 超碰97av在线 | 久久一二三四 | 成人写真福利网 | 日韩欧美在线不卡 | 亚洲成人精品视频 | av在线www| 极品麻豆 | 午夜在线网站 | 制服.丝袜.亚洲.另类.中文 | 成年人在线观看视频网站 | www激情 |