A warehouse of the Yunnan International E-commerce Co Ltd.Located in the Kunming National High-tech Industries Development Zone, the company is a branch of the second-largest online retailer in the US. [Photo / China Daily]

Internet connecting Asia

"China's logistics industry is on its way toward dramatic change in the near future. And the place where this dream comes true will be Kunming," said Lei Xin. She is the deputy managing director of Yunnan International E-commerce Co Ltd, and also the vice-president of the Association of Southeast Asian Nations office of Newegg, the second-largest online retailer in the United States.

Yunnan International E-commerce Company, a branch company of Newegg in the Kunming National High-tech Industries Development Zone, is trying to build an e-commerce platform connecting China and Southeast Asian countries.

"We have our unique advantages. In the past 12 years, Newegg has gained great experience in building a well-run warehouse and logistics system," Lei said.

Ozzo - Newegg's logistics company with five warehouses for almost the entire Chinese mainland - puts the company in good stead for future cross-border commerce.

Different from most retailers, Newegg has its own e-commerce software as an efficient solution for warehousing.

"Our software is designed according to every detail of our real working experience of every little process," Lei said.

"We are thinking about every second that can be saved in the deal."

Statistics from the Yunnan Department of Commerce show that trade between ASEAN and the province increased to nearly $6 billion last year, up 30 percent year-on-year.

She said the company will work to build a warehouse and shipping system, not only for retail but also trade in raw materials, including wood and minerals, and also design personalized services for various purchasers. "There will be a very big market with great potential," Lei said.