日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Companies

Honav pins success on Olympic badges

By Huang Ying (China Daily) Updated: 2012-06-27 11:14

Exclusive supplier offers 2,012 designs with strong local flavor

The growth of Beijing Huajiang Culture Development Co Ltd, also known as Honav, is inextricably linked with the Olympics.

Established in 2003, Honav is a company that combines research, design, manufacturing and retail on an international scale.

It rose to fame in the industry with its souvenir of the Bird's Nest, which was produced from the leftover steel from the construction of the main stadium of the Beijing 2008 Olympics.

This was just the beginning of Honav's successful relationship with the world's biggest sports event. In 2008, after beating 42 competitors, the Beijing-based cultural and creative enterprise won the exclusive license to make badges for the 2012 London Olympic Games.

The right to produce and sell badges for the Olympics is usually shared, but Honav gained the exclusive license to produce and retail the badges thanks to its unique understanding of the London Olympics and its creative designs.

In order to give its badges' designs more of a local feel, Honav designers were sent to London to experience life there. Some stayed for several months, with some living in the city for more than a year.

Finally, 2,012 badge designs were recognized by the London Organising Committee of the Olympic Games and Paralympic Games, including the landmarks of the 33 London boroughs, a traditional English breakfast and Wellington boots.

The London Olympic badges began to be sold in Beijing in August, and in addition, all licensed products for the upcoming Olympic Games, including key chains and mascots will be sold in China.

"This is the first time for a large-scale sale of Olympic licensed products in a market outside the host country and where the International Olympic Committee is headquartered," said Honav President Chen Shaoshu.

In terms of the sales of the badges, Ruan Wei, a researcher at the Institute for Cultural Industries at Peking University, who specializes in sports industry marketing, said that the sales of London Olympic badges in China will be poorer than in London, because local people will develop more cultural and emotional connections with the souvenirs.

Honav's success in the overseas market provides a good example for Chinese cultural companies, especially as the central government is encouraging domestic cultural enterprises' expansion in the global market.

"The primary difficulty that a Chinese cultural enterprise has to overcome when launching an overseas expansion is a failure to understand the local market," said Xiao Yongliang, executive director of the Institute of Cultural and Creative Industry at Beijing Normal University.

Similar companies in China could learn from the measures Honav has taken to establish its brand, Xiao said.

huangying@chinadaily.com.cn

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 成人看片黄a免费看视频 | 麻豆精品一区二区三区视频 | 日韩在线毛片 | av在线天堂 | www.涩涩爱| 成人国产免费 | 亚洲男人天堂视频 | 免费看a毛片 | 国产黄色片在线播放 | 成人国产在线视频 | 在线毛片网| 日韩欧美一级 | 国产亚洲精 | 白嫩白嫩国产精品 | 欧美极品在线视频 | 中文字幕一二三四区 | 一区二区三区免费在线观看视频 | 亚洲精品合集 | 日本一道本视频 | 天天干天天操 | 99久久99久久久精品棕色圆 | 精品国产网 | 午夜精品福利在线观看 | 日韩精品色哟哟 | 伊人精品一区二区三区 | 91午夜理伦私人影院 | 欧美日韩视频 | 欧美有码在线 | 四虎影 | 国产精品jizz| 91成人在线免费观看 | 日韩中出在线 | 成人免费视频国产在线观看 | 日韩手机看片 | 国产午夜精品福利 | 国产婷婷一区二区 | 国产成人免费在线| 国产精选在线观看 | www.五月激情 | av在线免费网址 | 玖玖精品 |