Two men chat beside a logo of Alibaba at its headquarters on the outskirts of Hangzhou, Zhejiang province. [Photo/Agencies]

Internet powerhouse Alibaba Group Holding Ltd has appointed a seasoned scientist at Amazon.com Inc to spearhead its efforts in artificial intelligence, a move that will propel its so-called "NASA plan" to double up on technology research.

Alibaba in March announced a major project at its first technical meeting in Hangzhou, to galvanize the group's technological capabilities, code-named NASA.

Since June, Ren Xiaofeng, former senior principal scientist at Amazon and a Chinese citizen, has taken on the role as chief scientist and deputy dean at Alibaba's Institute of Data Science and Technologies, its global research and development center, the company confirmed on Monday.

Ren is recruiting a world-class computer vision team at a fast-expanding site in Bellevue, in the United States.

Ren Xiaofeng, former senior principal scientist at Amazon and a Chinese citizen, has taken on the role as chief scientist and deputy dean at Alibaba's Institute of Data Science and Technologies, its global research and development center.[Photo/cs.com.cn]

In his four years at Amazon, Ren was the lead scientist at Amazon Go, using computer vision and machine learning, to transform retailing. The research led to the launch of an automatic check-out system that eliminates unnecessary and annoying customer waiting.

Prior to Amazon, Ren also had deep experience in vision-related projects at Intel Lab, working on computer vision and its applications in activity recognition and monitoring, robotics, and human-computer interaction. Ren holds a PhD in computer science from the University of California, Berkeley.

Alibaba said that Ren's coming onboard indicated an accelerated pace to carry out the NASA project, proposed by founder Jack Ma in March, to boost the firm's technological capacity in 20 years.

Ma said at the time that to meet the group's strategic goal of serving 2 billion customers, creating 100 million jobs and enabling 10 million businesses to become profitable, Alibaba should invest in technological infrastructure featuring machine learning, chips, the internet of things and biometric identification, among others.

As a new entrant to the international cloud market, Alibaba is off to a good start, being included for the first time in a Gartner Inc report this month as being "well-positioned to take on bigger players such as Amazon and Microsoft Corp".

Since the start of the year China's tech majors have been plowing in billions of dollars into consolidating a technical arsenal and talent pool to outgun their rivals.

Search engine Baidu Inc hired former Microsoft executive Lu Qi as group president and rolled out its Apollo Project to help drive the development of autonomous cars.

Tencent Holdings Ltd is also betting on cloud technologies and AI, doubling its offshore data centers this year and identifying AI as being synonymous with its services.

Shanghai-based Gartner Research Director Sandy Shen said that Chinese tech firms were becoming a hot draw for talent globally, given the market fluidity, fast pace and the receptive attitude toward new technologies among Chinese consumers.