Wang Yongli, former vice-president of Bank of China Ltd.

A marketing director working for an Internet startup which is valued at more than $100 million told China Daily that the company is willing to triple the salary to hire an experienced chief financial officer from a top-tier investment bank.

"Such talent will help us tap into higher-end investors and boost our valuation ahead of an initial public offering," the director said under condition of anonymity.

Chinese consumers' growing appetite for Internet-related services may have also necessitated the job changes.

A number of high-profile job changes in recent years had proven that the multi-trillion-yuan Internet industry has caught the attention of some investment bank heads who are looking for a different career path.

Jean Liu, the former managing director of Goldman Sachs Group Inc, joined Chinese car-hailing company Didi Dache a year ago. She is now president of Didi Kuaidi after a merger of Didi and Kuaidi Dache in February.

The top-most banker-turned-executive was Michael Evans. He was appointed as president of the world's largest e-commerce firm Alibaba Group Holding Ltd earlier this month after leaving Goldman Sachs as vice-chairman prior to Alibaba's initial public offering in 2014.

Universal cloud platform on cards

LeTV Holdings Co Ltd on Tuesday unveiled its cloud-computing strategy, pledging to build a global content distribution network that specializes in live video streaming.

Jia Yueting, chief executive of LeTV, said the company is aiming to build a cloud platform that is open to all. Content generators and viewers will be granted access for all the materials on the platform and be able to leave comments.

Jia said the cloud service will be free for LeTV's international customers.

LeTV is offering a packaged solution for video websites so that they will be able to upload, live stream, change format and distribute video content to viewers around the globe. The Beijing-based company is also offering free video search and comment services.

It is LeTV's latest move to expand in the online video sector where Xiaomi Corp is attempting to challenge the LeTV dominance. LeTV claims it has the largest video content in China while Xiaomi, by partnering with Youku Tudou Inc and other platforms, is also aspiring for the top slot.

Xiaomi and LeTV are also competing on smart TV sales, with the one that has more video content likely to emerge as the winner.