日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Starbucks brews up growth plan

By Wang Zhuoqiong | China Daily | Updated: 2017-04-12 09:43

Starbucks brews up growth plan

Starbucks Executive Chairman Howard Schultz speaks at the Annual Meeting of Shareholders in Seattle, Washington on March 22, 2017. [Photo/VCG] 

The global head of Starbucks said on Tuesday that his group is moving to expand its presence in China, its fastest-growing market, by focusing on premium roastery stores as well as accelerating innovations to appeal to vast numbers of social media users.

Howard Schultz, executive chairman of Starbucks Coffee Co, expressed his optimism about the Chinese economy and consumers during a trip to Beijing.

He said Starbucks is playing a "long game" and investing heavily in China to build a big and enduring business in the country.

With more than 2,600 stores, across 127 cities, and nearly 40,000 employees across the Chinese mainland, the Seattle-based coffee chain plans to expand to 5,000 stores by 2021 in China.

"We are ready to open 500 new stores each year," said Belinda Wong, CEO of Starbucks China.

She said the expansion is being driven by the rising Chinese middle class, a strong growth of specialty coffee and an increasing coffee-drinking culture among consumers.

Schultz, who took on a new role as executive chairman on April 3, said his group has focused on design and development of the Starbucks premium brand and the company's social impact initiatives.

Shanghai will be home to Starbucks' first international reserve roastery tasting room, which is expected to open by the end of this year.

The experiential coffee cafe and retail location is twice size of the company's first roastery in Seattle. The company said it will allow customers in China to better understand the craft of roasting and it will brew a range of Starbucks coffees.

Jason Yu, general manger of consumer research agency Kantar Worldpanel China, said that there is fierce competition in the sector and escalating coffee consumption by middle-class Chinese consumers.

Yu said premium stores could meet the demand from high-end consumers and help coffee chains differentiate their offers and maximize their coverage of different customer groups.

Another analyst said Starbucks is expanding to third tier cities. Summer Chen, food service analyst at Mintel Group Ltd, said the growth of per capital consumption is the growth engine for coffee chains in the future.

Rapid expansion of Starbucks has contributed to the country's booming coffee house market.

Mintel estimated that in 2016 sales by China's coffee houses will rise 12 percent on the previous year to 63.6 billion yuan ($9.2 billion).

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 午夜手机看片 | av在线高清观看 | 欧美一区二区三区四区五区六区 | 国产精品成人国产乱一区 | 国产4区 | 日韩第一页在线 | 成人午夜淫片免费观看 | 亚洲熟妇毛茸茸 | www久久| 日韩欧美在线播放 | 在线观看h片 | 精品国产乱码久久久久久婷婷 | 黄视频免费看在线 | 成人福利视频在线观看 | 狠狠操狠狠 | 免费日韩欧美 | 久久国产精品网站 | 国产91av在线 | 婷婷综合视频 | 午夜久久网 | 亚洲春色在线 | 久久综合久久综合久久综合 | 蜜桃成人 | 日韩欧美黄色 | 最新中文字幕 | 亚洲七区 | 国产亚洲第一页 | 午夜久久久久久久久 | 一区二区三区精品视频在线观看 | 亚洲第一免费视频 | 日本少妇一区二区 | 成人短视频在线 | www超碰| 欧美日批视频 | 亚洲欧美国产高清va在线播放 | 国产黄色高清视频 | 亚洲视频一 | 国产乱淫a∨片免费观看 | 香蕉国产精品 | 国产精品超碰 | 一区二区三区黄 |