日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Bosideng bets on building global brand

By Ding Qingfen | China Daily | Updated: 2013-02-05 10:24

Today its business includes not only down jackets, but also menswear, which accounts for a growing part of its sales revenue.

During the first half of the 2012 financial year, Bosideng's sales from down jackets rose by 3.8 percent from a year earlier to 1.84 billion yuan ($295 million), accounting for 60 percent of the company's total sales revenue during the same period.

The company has been an original equipment manufacturer for a range of famous foreign brands for many years, a topic on which Zhu refused to elaborate.

"Annually, the OEM production generates sales worth 140 million yuan," Zhu said.

"It's not a small business, but the problem is that the Bosideng brand is not known in international markets. It's quite new, especially in the European market," he added.

This is also why Bosideng is willing to invest a lot outside China.

"Everything is there. We have quality goods, long-term commitment and capital. Why not give it a try?" Zhu said.

But he added promoting the brand abroad is an arduous and time-consuming task.

About five years ago, Bosideng began market research and decided to launch operations in Europe, a market where consumption remains weak.

The ironic result is a Chinese fashion brand investing a lot to enter the debt-stricken European market, while Western retailers and luxury brands are seeking expansion and a firmer foothold in China.

Soon after Bosideng's move to open its London flagship store, Joyce Group, a major Chinese fashion brand, cooperated with Italian designer Romeo Gigli, opening a pop-up boutique in Venice, Italy, Joyce's first presence in Europe.

"We took London as the first step because it is a place that gathers the most well-known menswear brands. We hope to improve our design here and learn from them," Zhu said.

But looking ahead, the first such step for Bosideng is bold and not easy, considering the economic woes in Europe, Zhu said.

"But we are clear that we should go out and build Bosideng into a globally well-known menswear brand through standing firm in the UK and Europe. This is a long-term strategy," he said.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 黄色91免费| 四虎4hu永久免费网站影院 | www狠狠操 | 黄色大片免费网站 | 午夜寂寞影院在线观看 | 亚洲女同一区二区 | 免费啪视频在线观看 | 香蕉视频在线观看视频 | 天堂在线观看av | 欧美在线www | 在线www | 免费黄色在线视频 | 麻豆视频在线看 | 午夜小网站| 朝桐光一区二区三区 | 好吊色视频一区二区 | 久久二区三区 | av在线大全 | 国产精品1 | 免费观看久久 | 日本裸体xx少妇18在线 | 亚洲综合福利 | 日韩美女视频在线 | 成人a视频在线观看 | 日韩欧美视频一区 | 97国产成人 | 久久久久久久九九九九 | 台湾av在线播放 | 日本人做爰大片免费 | 男女涩涩| 成年人黄色小视频 | www.男人天堂| 一级性毛片 | 国产精品s色 | 欧美成人精品欧美一级 | 成人av网站大全 | 黄色一级一级 | 国产第一福利 | 四虎视频国产精品免费 | 色婷婷婷婷| 国产精品美女久久久久av爽 |