日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Companies

KFC vows to pursue expansion in smaller markets

By Li Woke in Dalian, Liaoning province (China Daily) Updated: 2012-09-27 09:58

KFC vows to pursue expansion in smaller markets

KFC Corp, the largest foreign fast-food chain in China, said it will accelerate its expansion in smaller cities despite the global economic slowdown.

"KFC will open more than 500 restaurants each year in the future, compared with 400 annually over the past two years," said Mark Chu, president and chief operating officer of Yum Brands' China Division.

"In addition to the first- and second-tier cities, there is broader room for development in the fourth- and fifth-tier cities."

Earlier this year, KFC's parent company, Yum Brands, signed an agreement with Suning Appliance Co Ltd in which Yum agreed to open 150 restaurants, including KFCs and Pizza Huts, in Suning stores over the next five years.

KFC entered the Chinese mainland market in 1987. It had 400 restaurants in 2000.

Four years later, the figure had jumped to 1,000, and it went to 3,000 restaurants in 2010. It now has 4,000 restaurants across the mainland.

KFC vows to pursue expansion in smaller markets

A?woman feeds her child in front of a KFC restaurant in Xuchang, Henan province,?July 9, 2012. [Geng Guoqing/Asianewsphoto] 

?

"KFC's system and management model have provided the best possible way to ensure each KFC restaurant has the same quality. Even though the economic environment has brought considerable pressure, KFC has maintained growth momentum," Chu said.

KFC's biggest rival, McDonald's Corp, the world's biggest restaurant chain, said it plans to open 225 to 250 outlets in China this year, after promising last year to increase its investment by 50 percent.

McDonald's, which entered the Chinese mainland in 1990, has more than 1,500 stores on the Chinese mainland. It aims to expand its China network to more than 2,000 outlets by 2013.

According to Euromonitor International, Yum led the market with a 40 percent share, compared with 16 percent for McDonald's.

"Many problems lie in the way of the fast expansion of the catering industry," said Su Qiucheng, president of the China Cuisine Association.

"These include the lack of specifications in the supply of raw materials, the lack of standards for kitchen jobs, the lack of logistics and distribution outlets, fragile franchisee management, and vague brand development strategies, which Western fast-food giants have already established," Su said.

Guo Geping, president of the China Chain Store and Franchise Association, added: "After putting every aspect under good control, such as talent, supply chain and quality control, chain-store enterprises can see an explosive growth. Since the foundation has been set up, each store is a training base for the enterprise. So, the bigger the store numbers, the faster it develops."

liwoke@chinadaily.com.cn

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 久久精品国产成人av | 中文视频在线观看 | 亚洲911精品成人18网站 | 爱爱久久| 天堂av免费在线 | 日本三级视频在线观看 | 欧美视频三区 | 久久精品国产77777蜜臀 | 日本美女一区二区 | 亚洲日本高清 | 久久久精品中文字幕 | 中文字幕在线免费观看视频 | 久久午夜影视 | 99热这里只有精品在线 | 国产白拍 | 激情小说dvd | 97午夜影院 | 成人午夜免费在线观看 | 中文字幕第一页av | 91九色在线视频 | 自拍偷拍视频在线观看 | 午夜精品一区二区三区视频 | 精品看片 | 欧美激情四区 | 久久性网| 亚洲女同一区二区 | 激情片网站| 天堂欧美城网站 | 欧美日韩成人一区 | 午夜私人影院在线观看 | 日韩一区二区久久 | 簧片av | 亚洲图片一区二区 | 久久怡红院 | 手机看片国产1024 | 久久久精品视频网站 | 日韩一区二区在线观看 | 日本亚洲国产 | 欧美第一页 | 一区二区三区精品国产 | 97在线超碰|