LONDON - Britain is expected to strike a deal with China on selling 50 million pounds ($79.5 million) worth of pork, bringing about hope for this ailing industry in the country.

British agriculture minister Jim Paice is expected to leave London for Beijing this weekend for a trade promotion mission, said a news release of the Department for Environment, Food and rural Affairs (DEFRA) on Thursday.

"Food and farming already plays a vital role in Britain's economy but I believe there are still great opportunities for growth in emerging markets like China," the minister said.

Before his visit to China, Paice expressed that the trip would help develop strong trade relationships between Britain and China, the world's second largest economy.

"China wants what Britain has to offer - outstanding food and drink, high quality animals for breeding and farming skills and expertise that are second to none."

Paice's trip is to build relationships with key retailers and importers to smooth the path for other British producers looking to make their mark on China, said DEFRA.

According to DEFRA, in Beijing, the minister will meet key Chinese officials to develop trade relationships and seek further export opportunities.