日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Disney brings famous character brands to China

Updated: 2012-01-18 09:41

By Dhanya Skariachan (China Daily)

  Comments() Print Mail Large Medium  Small

NEW YORK - Mickey Mouse and Winnie the Pooh are setting up shop in China.

Walt Disney Co is on track to open its first store in China in fall 2012 and is committed to opening from 25 to 40 stores in the most populous country during the next three years, a top company executive said.

The news comes as Disney, the largest media conglomerate in the world and the owner of many iconic brands such as Mickey Mouse and Winnie the Pooh, looks beyond the United States, Europe and other developed markets for new sources of revenue.

"China is very important to overall Disney company plans, obviously with the launch of the Shanghai Disneyland Park," said Jim Fielding, president of Disney Stores Worldwide. "So, it is probably the newest country that is getting the most focus."

Disney broke ground on the Shanghai Disneyland theme park in April 2011.

The Chinese are not unfamiliar with the Disney brand.

"Because the licensing division has had a presence in China already, there is affinity for the brand and affinity for characters," he said. "The market is ready."

Disney has signed a lease for its first store in Shanghai and is looking at sites in Beijing and other large cities, Fielding said.

"We are focusing on tier-one cities in very high population and tourist locations, very similar to what we look at around the world," Fielding said.

The difference in China will come in the strategy Disney employs to woo customers.

"The product assortment is definitely localized to Chinese consumers and Chinese knowledge because they don't know all the Disney characters that people know in America and in Europe," he said.

For instance, he expects Disney's China stores to carry more products under the Mickey Mouse and Winnie the Pooh labels and fewer Princess Dolls - figurines of female characters from the company's various movies.

Disney refused to shed light on how much it plans to invest in China.

China's increasing wealth and the country's huge population make it an attractive destination for many global companies. While Disney is excited about its prospects in China, it is not as optimistic about other markets.

Disney, which opened its first store in 1987, launched a new retail format in 2010 and has been making a push in the past year to take its retail model to ritzy malls in newer markets on both sides of the Atlantic.

Reuters

主站蜘蛛池模板: 欧美影视一区 | 青青草av| 蜜臀午夜| 成人精品在线观看 | 色婷婷在线观看视频 | 手机免费av | 日韩影视一区 | 色中色在线视频 | 看日本毛片 | 中国一级片在线观看 | аⅴ资源新版在线天堂 | 波多野吉衣一区二区 | 超碰在线97观看 | 午夜视频免费看 | 国产3p视频 | 男人天堂综合 | 欧美日韩综合网 | 久草视频在线免费播放 | 黄色在线免费观看 | 欧美日本一区二区 | 国产黄网站在线观看 | 国产三级视频在线 | 日本精品视频一区二区三区 | 精品无码久久久久久国产 | 日韩成人在线免费观看 | 日韩一级黄 | 六月婷婷在线 | 一级黄色a级片 | 欧美嫩草| 婷婷午夜 | 免费在线观看黄色 | 美国黄色网 | 久久超碰在线 | 日韩av片在线免费观看 | 日本一本一道 | 日韩在线视频观看免费 | 久久激情av | 国产精品羞羞答答 | 欧洲久久久 | 一级欧美视频 | 最新av在线 |