As the weather gets warmer with the arrival of spring, thousands of cherry trees are blooming in Beizhai subdistrict of Qingdao's Laoshan district, attracting hordes of visitors eager to admire the wonderful spring flowering season with family and friends.

Beizhai is a renowned cherry production base in Shandong province. To promote local rural tourism, the local government has launched the first Qingdao Cherry Blossom Festival, which opened on March 22, to attract more tourists and enhance recognition of the local tourism brand.

Supported by the Shandong Provincial Department of Culture and Tourism, the Shandong Rural Tourism Association, the Qingdao municipal bureau of culture and tourism, as well as the Laoshan district government, the event will last until early April.