Canada issued Monkey-King-themed stamps to mark the Chinese Year of Monkey. [Photo/Xinhua]

Postal stamps have also become a way for other countries to convey the festive message of Chinese New Year. More than 30 countries have issued Year-of-the-Monkey-themed stamps, including Canada, South Korea, France, US, Russia and Japan.

At the same time, the customs and products related to the festival have been introduced overseas. For example, the "Spring Festival Temple Fair" was also brought into the foreign market; Chinese New Year Concert tickets sold well; Chinese style cultural products have embraced growing popularity. All of this leads to a closer tie between the general public and this Asian festival.