On Ctrip's website, the E-ticket price for the Mutianyu section of the Great Wall fell from 45 yuan ($7) to 37 yuan ($5.80). [File photo]

In recent years, ticket prices at tourist attractions in China have generally become more expensive than in other countries, and it seriously dampened tourists’ enthusiasm. To reform ticket prices across the nation, the Chinese National Development and Reform Commission (NDRC) announced in 2007 that scenic spots wouldn’t be able to make ticket price adjustments in the next three years.

Meanwhile, travel websites like Ctrip offer more and more E-tickets with an advance booking discount that meet the needs of consumers. Chinese tourists, especially young tourists, get accustomed to making ticket reservations by cellphone before starting their trips.

According to the report by Ctrip, 85 percent of ticket reservations this summer were made through the Ctrip app on a cellphone, 15 percent higher than in the same period last year. On some dates, the rate even exceeded 90 percent.