Ministry of Culture held a regular press conference on Wednesday. [Photo/ scio.gov.cn]

Chinese Ministry of Culture held a regular press conference on Wednesday. Officials reported the working situation in the second quarter of 2015, and notified their recent cultural policies as well as key projects in the second half of the year.

New policy to foster small and micro cultural enterprises

Shi Junling, the Deputy Director-General of Cultural Industries Division of the ministry, said that the ministry published Work Program on Supporting the Development of Small and Micro Cultural Enterprises on May 19, which is aimed on solving problems for such enterprises.

The work program proposed six key tasks to support the development of small and micro cultural enterprises: to enhance the policy implementation and working level of the governments at all levels; to offer more training for enterprise management and brand building; to build a better public service plant form; to encourage financial innovation and broaden financing channels; to research on the situation and policy needs of the companies; to create a good atmosphere with public opinion for innovativecultural enterprises.

According to Shi, the ministry will aim to optimize the environment for cultural creativity, encourage the growth of innovation in small and micro enterprises, foster a group of promising cultural brands, and form a lively and innovative atmosphere in the field of cultural industries.