The 11th China International Cartoon and Animation Festival has attracted a large number of visitors, April 28, 2015. [Photo by Long Wei/asianewsphoto]

The 11th China International Cartoon and Animation Festival kicked off in Hangzhou, capital of East China's Zhejiang province, on April 28, 2015.

This year's festival, whose theme is "International Animation, Beautiful Hangzhou", will hold 57 activities.

It has attracted a record number of exhibitors from 78 countries and regions from all over the world.

Cyber exhibition is one of the highlights in this years' festival.

Through cooperation with major online business companies, including Alibaba, the festival has developed a smartphone app to offer business information for booth exhibitors.

Animation fans can also use the app to purchase tickets and order animation souvenirs simply by scanning a QR code.

The festival has been held annually in Hangzhou since 2004 and is the largest of its kind in China.