China's middle class has been expanding fast in recent years and the number of nouveau riches is proliferating. One noticeable feature of their consuming habits is the growing appetite for branded goods, and purchasing some big brand items has become one of the top priorities when they travel abroad. So why the obsession? What does the phenomenon reflect on how people choose to live their lives and what they believe in?

Host: Hu Zhe

Guests: Brian Salter & Zhu Wenqian

Studio Director: Lou Yi

Camera: Cong Ruiting & Wu Chuanjing

Editing: Yu Yao

Subtitles: Wu Xiao(Intern)

Producer: Hu Zhe

Executive Producer: Feng Minghui

About Easy Talk:

Easy Talk is a weekly talk show program covering the latest living-related issues in today's China. Foreigners living in China are invited to share their life experiences and observations on a variety of light topics. The discussions revolve around the cultural differences that exist between China and other countries, covering various aspects and the implications they have on China's cultural exchange with the world.