日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Culture

Chinese products growing in Hollywood films

By Liu Wei and Wong Lok Yee ( China Daily ) Updated: 2014-07-31 09:45:36

Chinese products growing in Hollywood films

Li Bingbing arrives on the red carpet for the Beijing premiere of Transformers 4 in June. Chinese faces in Hollywood blockbusters give the local audience a feeling of familiarity. [Photo/Getty Images]

Chinese products growing in Hollywood films

Romantic epic at the movies for Qixi festival

Chinese products growing in Hollywood films

Film unveils dark side of China's TV talent shows

The placement of Chinese products in Hollywood blockbusters is a growing business, Liu Wei and Wong Lok Yee meet the woman who is putting brands on the silver screen.

When Transformers 4 screened in China, audiences were surprised - and often cynical - when they saw Chinese brand products embedded in the movie along with Chinese faces and landmarks.

"As long as you are not vilifying China - be it a brand, a place or an actor - it gives the audience a feeling of familiarity. It is a sign of a culture becoming stronger," argues Liu Siru, founder and CEO of Filmworks China, after waves of online mockery saying the Chinese cameo roles added nothing to the storyline.

Filmworks, a Beijing-based marketing firm that promotes movies and merchandise in China, arranged the first Chinese product placement in a Hollywood film.

Liu's six years working for the US motion picture giants enabled her company to connect Chinese brands with Hollywood filmmakers.

She began building a network of contacts and learned about moviemaking when she worked as an associate producer on Kung Fu Hustle, a Hong Kong action comedy co-produced and distributed by Columbia Pictures.

The MBA and journalism graduate left the US for China in 2006 and worked at Orange Sky Golden Harvest, a film production, distribution and exhibition company based in Hong Kong.

She says she had no intention of working in product placement, but "when there's a need on both sides, it's quite silly not to take the opportunity".

Her opening came when she was approached by a friend who wanted to place Metersbonwe fashion products in Transformers 2.

Liu knew the filmmaker and helped with the negotiations, enabling the brand logo to feature in the science-fiction hit, marking the first appearance of a Chinese brand in a Hollywood blockbuster.

She set up Filmworks in2010 and started working on the placement of Chinese brands in Transformers 3, when the company was only a team of four.

Product placement normally starts with script analysis, when Filmworks identifies what kinds of products could be placed in which scenes before approaching clients and asking if they will agree to the placements.

"But this rarely happens in Hollywood blockbusters because only a handful of people can read the script," says Liu.

For major Hollywood films, Liu goes to the set and reads the script there - and is prohibited from taking notes.

Previous Page 1 2 Next Page

 
Editor's Picks
Hot words

Most Popular
 
...
主站蜘蛛池模板: 久久视频精品在线观看 | 成人a v视频 | 51xx午夜影福利 | 免费观看av网站 | 一区二区在线观看视频 | 在线视频亚洲 | 经典三级av | 天天曰夜夜操 | 国产视频一区在线观看 | 性高潮久久久久久久 | 欧美一级做 | 青青精品视频 | 毛片网站在线看 | 在线不卡免费视频 | 综合精品视频 | 免费日本黄色片 | aⅴ天堂| 成人午夜在线观看视频 | 国产精品久久久精品 | 日韩黄色影院 | 国产成人自拍偷拍 | 成人免费视频网站在线看 | аⅴ天堂中文在线网 | 成人一区二区三区 | 爽天天天天天天天 | 久久中文字 | 婷婷伊人久久 | 丁香婷婷网 | 国产精品久久久久久久久久久免费看 | 天天综合网在线 | 一区二区三区久久 | 岛国精品在线播放 | 神马午夜我不卡 | 午夜激情网站 | 99天堂网| 日本一区久久 | 国产乱人乱偷精品视频 | 欧美成人免费一级人片100 | 久久福利精品 | 最新国产拍偷乱偷精品 | 99精品在线播放 |