Cast and crew of The Amazing Spider-Man 2 promote the film in Beijing. Photos by Jiang Dong/China Daily

Stars of Marc Webb's The Amazing Spider-Man 2 held their first Asian press conference in Beijing on March 25. Andrew Garfield and Emma Stone, the two leads, appeared with Jamie Foxx, director Webb and producers Avi Arad and Matt Tolmach.

It is the first time the franchise has held a promotional event with the cast and crew coming to China. For the release of the last Spider-Man film, the stars talked with the Chinese press via Skype.

"The value of coming to a territory and sitting with people who actually live there and work there is a show of our respect," Arad said. "We don't just assume people in China are going to come to the movie, we are going to come to you, show you some of it, tell you why we think it is great."

Tolmach was more blunt.

"Superhero films have done very well in China, especially the Spider-Man series," he said. "It's a big market with huge growth, and Hollywood pays attention to areas where business is obviously growing."

The film will premiere in China on May 4, in 2D, 3D and IMAX formats.

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