Dongfeng Motor has unveiled its first research and development studio named after an individual, reflecting the Chinese auto giant's commitment to its innovation-driven strategy.

Auto Fan studio, situated in Dongfeng's Shiyan, Hubei province production base, is led by Fan Yue. The auto research veteran has worked for the company for over 30 years and secured almost 100 commercial vehicle-related patents.

"The cars I make are meant to break the rules. How to lead the market with innovation and advanced technology is my way of work," said Fan, who goes by the screen name 'my truck is nonmainstream' online.